International Journal of Computational and Electronics Aspects in Engineering
Volume 6 · Issue 4 · October 2025 · pp. 234–241
Research Article · Peer Reviewed
Received: September 12, 2025 · Accepted: October 24, 2025 · Published: November 16, 2025
DOI: 10.26706/ijceae.6.4.20250902
Open Access · CC BY 4.0

Design and Analysis of Communication Systems in Smart Grid Networks Using MATLAB/Simulink

Zahraa Fadhil Hassan1*, Ghadeer Khaleel Abd Al_Ameer2, Rahma Qahtan Adnan3, Raghad Alaa Kareem4

1 Department of Quality Assurance and University Performance, Presidency of the University of Diyala, Iraq.
2 Department of Studies and Planning, Presidency of the University of Diyala, Iraq.
3 College of Engineering, University of Diyala, Iraq.
4 Electronics Department, College of Engineering, University of Diyala, Iraq.

*Correspondence: zahraa1998fadhil@gmail.com

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Abstract

Digital transformation has revolutionized the marketing sector through the installation of complex business control systems that maximize decision-making, business effectiveness, and customer experience. This article explains how these systems enable electronic records, networked automation, and intelligent analytics to enhance marketing performance. The study employs an extended RFM approach—introducing Customer Loyalty Age (CLA) and Customer Need Rate (CNR)—to assess renewal probability at the point-of-sale (POS). Findings show that aligning digital business control systems with extended RFM analysis enables POS operators and suppliers to predict customer renewal behavior, reduce lost sales risks, optimize inventory, and ensure timely product availability. The integration of digital control systems with advanced analytics offers real-time performance improvement and long-term strategic advantage in competitive markets.

Keywords

Digital business systemsMarketing performanceIntelligent systemsCustomer retentionSales optimization

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