AI Ethics in Social Media Recommendation System

Ajay Nanwatkar; Arpit Mendhule; Nikhil Anjankar; Vidhi Raut

doi:10.26706/ijceae.7.4.20260712

Abstract

Artificial Intelligence (AI) is an important component of contemporary social media platforms as it enables recommendation systems that determine what users view. The primary objective of these recommendation systems is to improve user engagement by providing users with content according to their preferences and behavior. Nevertheless these systems also pose significant ethical concerns with respect to privacy, bias, transparency, misinformation and autonomy. This research paper examines the ethical issues associated with AI-based recommendation systems in social media platforms, their impact on society and the existing ethical frameworks and approaches.

Keywords

Artificial Intelligence Ethics Social Media Recommendation Systems Algorithmic Bias Privacy Transparency

References

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[ref3] 3. E. Davis et al. , “Toward fairness, accountability, transparency, and ethics in AI for social media and health care: Scoping review,” Journal of Medical Internet Research, vol. 10, p. e47447, 2024, doi: 10.2196/47447.

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[ref8] 8. L. Floridi et al. , “AI4People—An ethical framework for a good AI society,” Minds and Machines, vol. 28, no. 4, pp. 689–707, 2018.

[ref9] 9. K. Crawford , Atlas of AI. New Haven, CT, USA: Yale University Press, 2021. [Online]. Available: https://yalebooks.yale.edu/book/9780300209570/atlas-of-ai/

[ref10] 10. C. O’Neil , Weapons of Math Destruction. New York, NY, USA: Crown, 2016. [Online]. Available: https://weaponsofmathdestructionbook.com/

[ref11] 11. European Parliament , “The ethics of artificial intelligence: Issues and initiatives,” Tech. Rep., 2020. [Online]. Available: https://www.europarl.europa.eu/RegData/etudes/STUD/2020/634452/EPRS_STU(2020)634452_EN.pdf

[ref12] 12. I. Patel et al. , “A multi-modal in-the-wild benchmark of deepfakes circulated in 2024,” arXiv preprint arXiv:2401.04364v4, 2025. [Online]. Available: https://arxiv.org/pdf/2401.04364

[ref13] 13. University of Alabama News , “Social media, mental health and body image,” 2025. [Online]. Available: https://news.ua.edu/2025/03/social-media-mental-health-and-body-image/