Abstract
Digital transformation has revolutionized the marketing sector through the installation of complex business control systems that maximize decision-making, business effectiveness, and customer experience. This article explains how these systems enable electronic records, networked automation, and intelligent analytics to enhance marketing performance. The study employs an extended RFM approach—introducing Customer Loyalty Age (CLA) and Customer Need Rate (CNR)—to assess renewal probability at the point-of-sale (POS). Findings show that aligning digital business control systems with extended RFM analysis enables POS operators and suppliers to predict customer renewal behavior, reduce lost sales risks, optimize inventory, and ensure timely product availability. The integration of digital control systems with advanced analytics offers real-time performance improvement and long-term strategic advantage in competitive markets.
Keywords
Thermal systems Fluid dynamics Heat transfer Computational modeling Energy systemsReferences
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